Information design, edited by Robert Jacobson, 2000 Information design: Emergence of a new profession, Robert E. Horn

Information design is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness. Its primary objetives are:

1. To develop documents that are comprehensive, rapidly and accurately retrievable, and easy to translate into effective action.

2. To design interactions with equipment that are easy, natural, and as pleasant as possible. This involves solving many problems in the design of the human-computer interface.

3. To enable people to find their way in three-dimensional space with comfort and case-especially urban space, but also, given recent developments, virtual space.

Information design, edited by Robert Jacobson, 2000 Information interaction design: A unified fiel theory of design, Nathan Shedroff

There are several aspects to experiences that audiences tend to fell make an experience more interactive. Some of the most important are these six.

Information design for Advocacy - An introduction to information design, John Emerson, 2008

Here are just a few ways you can use information design:

Tell your story

• To your constituencies
• To funders
• To government officials
• To the media
• To other organizations
• To the general public

Analyze your data

• Discover hidden patterns
• Find trends in changing systems

Make a plan

• Analyce relationships of power
• Illustrate social networks
• Find out where your issue has the most impact
• Project future trends

Make information visible

• Show influence and causality
• Illustrate the consequences of specific choices
• Compare and contrast

Simplify and Clarify

• Illustrate analysis of an abstract idea
• Show the flow of a process or changing system
• Make your conclusions visible and easy to navigate
• Show structure and order in apparently chaotic data